Louisville, KY (PRWEB) June 20, 2012
The Stevenson Company, a leading provider of consumer data, market strategies and product market research, has released the findings of its most recent TraQline PRO report, a quarterly survey of tens of thousands of home improvement professionals – including general contractors, painters, plumbers and landscapers – that measures their purchases of home improvement and related products.
Market research shows the majority of home improvement professionals, with the exception of large commercial and residential construction pros, prefer to shop at The Home Depot. With 36 percent market share, The Home Depot is followed by Lowe’s at 25 percent market share. Sears, with its lack of building materials such as drywall and lumber, trails both with only three percent of market share.
While big box retailers receive the most traffic from general contractors, 26 percent of painters prefer to shop at Sherwin-Williams and 23 percent of plumbers favor Ferguson Bath, Kitchen & Lighting Gallery. The Home Depot is gaining ground in paint sales with 19 percent share.
Other TraQline PRO findings include:
- Competitive prices drive the majority (40 percent) of home improvement professionals’ buying habits, while 33 percent are influenced by product quality
- Only seven percent of home improvement professionals shop online, with the majority visiting the web to compare prices, conduct basic product research and compare product features
- Fourteen percent of landscapers choose Stihl outdoor products
- Among general contractors, Dewalt remains the number one brand in portable power tools with 29 percent market share
“Big box retailers fare well among home improvement professionals, with more than 60 percent shopping there,” said Eric Voyer, vice president of The Stevenson Company. “As professionals look for lowest cost and convenient options, we’ll continue to track specialty retailers, lumberyards, and supply stores to see if they are able to compete on price while focusing on product quality and service.”
About The Stevenson Company
The Stevenson Company delivers improved market intelligence for retailers and manufacturers selling in North America. Delivering greater insights into market data while also delivering exceptional customer service is at the core of The Stevenson Company. Its TraQline solutions provide consumer market research and insights that can be customized based on the individual needs of the retailers and manufacturers. For more information, please visit http://www.stevensoncompany.com.
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